We'll Even Keep An Eye Out For Your Shoes*

This is a new advertisement some of you will see in India New England, a newspaper directed towards the Indian community.

I am sure some of you are going, "huh?" What is this about shoes. Well, in some Indian communities, especially the Gujarati weddings I have shot, there is a point in the wedding where the bride's family usurps (steals is such a strong word) the bride groom's shoes and holds the pair hostage until a sizeable (and I mean SIZEABLE) ransom is paid. It's a game. It can be fun. And I think that's the whole point.

If you still have questions about the advertisement, say so in the comments section.

The fine print reads, "We promise to capture the intimate and important details of your wedding. As far as your shoes, good luck!"